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VIETNAM HELMET WEARING PUBLIC AWARENESS CAMPAIGN
Asia Injury Prevention Foundation
Road crashes kill 260.000 children every year and injure another 10 million. They are the leading cause of death among 10-19 year olds and a leading cause of child disability. For every child who dies, 254 need hospital treatment – four of whom are left with a permanent disability. Most common non-fatal injuries include head injuries and could have been prevented by wearing a helmet.
“Wear A Helmet. There Are No Excuses.” is the slogan of the Public Awareness Campaign (PAC) that strives to increase helmet-use rates and improve traffic safety knowledge throughout Vietnam, to decrease traffic accident fatalities and modify road safety behavior. The campaign is endorsed by many celebrities; including movie star Michelle Yeoh Formula 1 star Michael Schumacher, Football players Thanh Binh, Miss Vietnam 2006-2007 Mai Phuong Thuy and many others.
Children playing in the street and wearing Protec Helmets
The (PAC) includes billboards, postcards, concerts, fashion shows, and TV commercials, all designed to focus on unsafe behaviors. The PAC currently is in phase III. Phase III of the PAC rounded out the message of Phase I and II, and responded to the changing dynamics of the road traffic safety public health crisis in Vietnam. In Phase I, the Campaign displayed graphic images of road accident survivors that portrayed the consequences of a severe road accident. During Phase II, PAC messages focused on habitual helmet use with the message: “Turn it on, put it on.” During Phase III, messages focusing on habitual helmet use were reinforced with television and outdoor advertising slogans “Wear A Helmet. There Are No Excuses.”
Contributions to the PAC can be arranged on an ad hoc basis and offers interesting opportunities for companies and other organizations to enhance and realize their corporate social responsibility.
